Research blog: Commercial Convention

I've decided to do a Gatorade commercial. In most sport drink commercials, the audience witnesses people or a person partaking in a physical activity that would require them to need a refreshing drink.
  
  • The actors would wear athletic wear like, sneakers, shorts, leggings, loose or compression shirt, to accommodate the physical activity that they would be doing. 
  • Props include workout equipment like, a ladder, bands, etc.
  • The appearance makes it seem like they've been working out for a while and putting in hard work. 
  • The commercials are often quick and start to the point.
1. Conventions ad Codes in Gatorade commercials include the Gatorade sample, as well as their "The sports fuel company. When you give everything, Gatorade gives it back. Life is a sport" slogan. 
2. These commercials usually include ethos, by showing a famous athlete, actor, or someone of great significance.

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